method | fear no mess

We partnered with Muhtayzik Hoffer to help us rediscover our mojo. Together we found that we needed to stop talking about cleaning, and start talking about the fun of getting dirty. Help people Fear No Mess. We focused not on chores, but on the fun of making messes. And not just any mess, but the most beautiful, weird, wonderful messes imaginable. All with the purpose of empowering people to live without the fear of dirty repercussions. Below is a sampling of assets that we either developed in-house, in partnership with the agency or through campaign influencers.

Role: Digital Art Director (content creation, launch + social strategy)
Agency: M/H VCCP (MUH-TAY-ZIK | HOF-FER)