HomeAdvisor

HomeAdvisor asked us to create a spot that not only clearly explained that they provided referrals for home improvement pros, but that made an emotional connection. It made a certain sort of sense: the most intense human experiences–getting married, having a baby—are often a time to fix up a house. So we decided to tell the story of a family through their home improvement projects, using a search bar graphic to explain the site at the same time. 

Title: Family Room  Agency: Duncan/Channon  Role: Senior Art Director